Double Your Catch: Rapala Fishing Lures

Whether famous brands or no-names, there are lots of companies out there for fishing that produce everything you can think of in the branch from hooks and rods to fishing lures. Heddon and Rapala are two names with tradition in this business. And the history of the Rapala company is told by some of the oldest items they produce such as the Rapala fishing lures. The lure production was initiated some 60 years ago. The products are clearly crafted from experience and the until now, Rapala has developed progressively winning its name of international brand with a large distribution network and a great position in relation to its competition.

Rapala fishing lures were first produced in Finland. Fishing and farming was the occupation of the man, Lauri Rapala, who founded the company in his native country Finland. As the saying goes 'Necessity is the mother of invention', so did Rapala decide to improve his fishing productivity, by developing a better lure. In 1936 Lauri Rapala finally created a carved rough-looking lure which would produce an off-center and entice wobbling action. This initial model makes the basis for a lot of the Rapala fishing lures.  Also, be sure to use a Lexus SC430 windscreen windblocker wind deflector restrictor.

Lauri Rapala’s business had blossomed just before World War II. We could actually speak of a revival of the small Rapala business. Lauri Rapala made the fishing lures himself at first, but in time, the craft was also learned by some other family members. Since the very first days of the company, high emphasis was put on testing, and all the Rapala fishing lures still have to go through a rigorous quality checking process.  Then, we have HCG Slim Express Seattle.

The international episode in the Rapala fishing lures story started after the Olympic Games of Helsinkin, 1952, when foreign visitors took some of the products abroad with them. Exports began soon afterwards, initially toNorway and Sweden and then to the USA. In 1957 the business got formalized and the Rapala and Sons / Rapala-Uistin company was established. In 1962, Life Magazine published a long article about Rapala products. It was perhaps because the same magazine issue wrote about Marlyn Monroe's death that Rapala fishing lures increased their popularity in America, even if the quality of the products contributed most to the market impression.  Finally, there is the HCG Seattle.

After the success in the States, Rapala went international, copies having been made after their products. The company has defended itself against these copies both by taking legal actions and, more importantly, by continuing the production of consistent high quality equipment that has always made the difference between the original products and the copies.